![]() ![]() Did we like the adidas Originals x Russia retro mash-up shirt? Yes. Did we like the Spurs x NFL jersey with the club crest on the shoulder? Yes. Yes, we'd love to see the governing bodies relax their rules to allow brands to completely re-design the concept of a football shirt. Brands are playing within the rules of Premier League, UEFA and FIFA regulations when it comes to how shirts must be designed – there's size restrictions for crest, sponsor, numbers etc – but the canvas is fair game and the demand has never been higher for the brushes of crazy to create. However, they don't half make the standard home and away shirts look like they're missing something. These mash-up jerseys are obviously a combination of retro home jerseys, and it could well be the limited edition factor that fans are drawn towards. Yeah okay, the Man City mash-up wasn't as sharp as the Inter Milan edition, but what it has done is lay the foundations for Nike to dial down the crazy but still deliver something that breaks the mould. There's a serious appetite for the unusual, and the mash-up jersey confirms that. In recent seasons most clubs that were brave enough to try something outrageous have reaped the rewards some recent examples being PSG x Jordan, Nigeria 2018 home, Australia Women's Home, that England 2018 warm-up shirt we all wanted. Why should jersey design conform to the norm? Everything is there to be shot at in terms of design, and a stale spell presents opportunity. ![]() In previous years brands wouldn't have even toyed with the idea of launching something as experimental as the Nike x Inter Milan mash up jersey as a genuine home shirt (not since the turn of the millennium, anyway), but now with the sold out signs visible, a demand for more, and an attitude that questions how a football shirt should look, the idea seems completely plausible. ![]()
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